LEARN THE EVOLUTION OF MARKETING COMMUNICATIONS FOR BETTER SUCCESS TODAY
Date: March 24, 2017 Time: 11:30 AM - 1:00 PM
Event Description Silos in any business structure aren’t good, but lack of communication in a communications field can be dysfunctional at best and disastrous at worst. Public relations professionals, small business owners, non-profit administrators and anyone working in or with marketing and PR won’t want to miss the March 24 Florida Public Relations Association Ocala Chapter meeting. The guest speaker, Ryan Gerds, APR, CPRC, Director of Marketing Communications, RTI Surgical, will discuss: - How to break down silos to align marketing and public relations. - The value of marketing communications to increase brand awareness. - Trends and tips to increase marketing communications productivity and efficiency. The professional development session will run from noon-1 p.m., (networking begins at 11:30 a.m.) at the College of Central Florida Ewers Century Center, 3003 SW College Road, Ocala. Lunch is included in the registration fee of $20 for members and $25 for guests and for members who pay at the door. Members, guests and non-members are welcome to attend with payment and RSVP to email@example.com by March 20, 2017. Visit http://www.fpraocala.org/event-registration/ to register and pay online. In his current role, Gerds is responsible for the oversight of RTI's Marketing Communications department, working closely with marketing and sales teams to create long- and short-term strategic communications plans that include production of collateral, facilitation of sales force communication and generation of corporate and product brand awareness and consistency. He also serves as part of RTI's communications leadership team that is responsible for enhancing and developing the company's communications processes, brand consistency and management and consistent corporate messaging. The Ocala Chapter of the Florida Public Relations Association builds better public relations practitioners and communicators through professional development, networking opportunities and ethical practices. Formed in 1980, the chapter boasts a strong membership representing nearly every industry in the area, including: government, associations, nonprofit, education, healthcare, corporate, retail, agencies and small business. Members are committed not only to the betterment of the profession, but also to the community through a number of community service projects held each year.